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Chinese companies are eager to expand into western markets but they face many hurdles, including low experience selling to western consumers and some negative stereotypes attached to the "made in China" label. This week on "Thoughtful China," we take a close look at one of those companies making strong moves in European markets, Shanghai Jawha United, owner of the Chinese beauty brand Herborist, and talk with branding experts about how to successfully build Chinese brands at home and overseas.
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Building Chinese Brands Overseas

Chinese companies are eager to expand into western markets but they face many hurdles, including low experience selling to western consumers and some negative stereotypes attached to the "made in China" label. This week on "Thoughtful China," we take a close look at one of those companies making strong moves in European markets, Shanghai Jawha United, owner of the Chinese beauty brand Herborist, and talk with branding experts about how to successfully build Chinese brands at home and overseas.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes