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Online shopping in China is flourishing, with revenue likely to overtake the US by 2015. Tens of millions of Chinese bargain-hunters scour the Internet for great deals, while retailers build virtual stores on sites like Alibaba's Tmall to expand into China's third and fourth tier markets. This week on "Thoughtful China," we'll look at the reasons ecommerce has grown so quickly in China and examine the best KPIs to know if your ecommerce strategy is working.
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Building an Ecommerce Strategy in China

Online shopping in China is flourishing, with revenue likely to overtake the US by 2015. Tens of millions of Chinese bargain-hunters scour the Internet for great deals, while retailers build virtual stores on sites like Alibaba's Tmall to expand into China's third and fourth tier markets. This week on "Thoughtful China," we'll look at the reasons ecommerce has grown so quickly in China and examine the best KPIs to know if your ecommerce strategy is working.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes