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Every western agency operating in China faces enormous challenges, like learning to work with local clients, finding and retaining top talent and keeping up with this market's rapid pace of change. Is it harder for agencies that choose to enter China without a local joint venture partner? We'll find out this week on "Thoughtful China," when host Kitty Bu interviews Arto Hampartsoumian, CEO of BBH China.
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Building an Ad Agency in China

Every western agency operating in China faces enormous challenges, like learning to work with local clients, finding and retaining top talent and keeping up with this market's rapid pace of change. Is it harder for agencies that choose to enter China without a local joint venture partner? We'll find out this week on "Thoughtful China," when host Kitty Bu interviews Arto Hampartsoumian, CEO of BBH China.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes