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Marketers in China are putting greater emphasis on social media and digital campaigns. Does that mean television should be ignored as part of your media mix in China? Find out when and how TV still matters for media buyers on this week's episode of "Thoughtful China."
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Why TV Still Matters in China

Marketers in China are putting greater emphasis on social media and digital campaigns. Does that mean television should be ignored as part of your media mix in China? Find out when and how TV still matters for media buyers on this week's episode of "Thoughtful China."

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes