AmCham

 

Wolf argued that the global agency model is increasingly inappropriate for China and perhaps other markets. Aaron Lau, Cheil's President-CEO, Greater China, argues that global ad agency networks can succeed in China, as long as they continue to focus on innovation.
Loading the player...

Why Big Agencies Do Have a Future

Wolf argued that the global agency model is increasingly inappropriate for China and perhaps other markets. Aaron Lau, Cheil's President-CEO, Greater China, argues that global ad agency networks can succeed in China, as long as they continue to focus on innovation.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes