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Chinese women will continue to drive changes in their culture and society and by necessity, affect the way advertisers should approach the marketing of products these woman may buy. Find out more this week on "Thoughtful China," as guest host Christine Ng, BBH China's managing director interviews Starcom's Tess Caven, human experience strategy director for North Asia, about what Chinese women want.
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What Chinese Women Want

Chinese women will continue to drive changes in their culture and society and by necessity, affect the way advertisers should approach the marketing of products these woman may buy. Find out more this week on "Thoughtful China," as guest host Christine Ng, BBH China's managing director interviews Starcom's Tess Caven, human experience strategy director for North Asia, about what Chinese women want.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes