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Navigating China's media environment is extremely difficult for multinational companies, and they often get left in the dark about how China's media industry operates. This week on "Thoughtful China," Steven Chang, ZenithOptimedia's Chief Executive for Greater China, shares ten key trends and facts to help your company smartly invest in Chinese media.
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Ten Things Your Media Director Isn't Telling You

Navigating China's media environment is extremely difficult for multinational companies, and they often get left in the dark about how China's media industry operates. This week on "Thoughtful China," Steven Chang, ZenithOptimedia's Chief Executive for Greater China, shares ten key trends and facts to help your company smartly invest in Chinese media.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes