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Marketers are eager to connect with their customers through social media, especially in China, but many companies are uncertain how to employ platforms like Sina Weibo and Tencent's WeChat effectively. This week on "Thoughtful China," social media experts Nancy Lan, Wang Xiaofeng, Tina Hu, Alison Au and Angie Au-Yeung offer insights to help you sharpen your social media strategy.
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Sharpening Your Social Media Strategy

Marketers are eager to connect with their customers through social media, especially in China, but many companies are uncertain how to employ platforms like Sina Weibo and Tencent's WeChat effectively. This week on "Thoughtful China," social media experts Nancy Lan, Wang Xiaofeng, Tina Hu, Alison Au and Angie Au-Yeung offer insights to help you sharpen your social media strategy.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes