AmCham

 

Marketers selling luxury goods face significant challenges when it comes to building online sales in China. This week on "Thoughtful China," our e-commerce experts will tell you how to avoid mistakes made by early entrants, how social media plays a much bigger role in online sales in China compared to western markets and how to tap future trends like the rise of mobile commerce.
Loading the player...

Selling Luxury Online in China

Marketers selling luxury goods face significant challenges when it comes to building online sales in China. This week on "Thoughtful China," our e-commerce experts will tell you how to avoid mistakes made by early entrants, how social media plays a much bigger role in online sales in China compared to western markets and how to tap future trends like the rise of mobile commerce.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes