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This week on "Thoughtful China," Scott Silverman, worldwide managing director at Ogilvy & Mather, uses a casino metaphor to talk about the safe and unsafe bets in China's marketing world and where smart advertisers should be investing their advertising budgets.
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Safe Bets for Marketing in China

This week on "Thoughtful China," Scott Silverman, worldwide managing director at Ogilvy & Mather, uses a casino metaphor to talk about the safe and unsafe bets in China's marketing world and where smart advertisers should be investing their advertising budgets.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes