AmCham

 

Digital media is far more trackable than traditional media. Performance marketing allows advertisers to only pay for media actually consumed, enabling specific transactions and actions to be tied to costs. On this episode of "Thoughtful China," we take a deeper look at performance marketing and how to navigate China's complex, opaque media environment.
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Putting Big Data to Work for Your Brand

Digital media is far more trackable than traditional media. Performance marketing allows advertisers to only pay for media actually consumed, enabling specific transactions and actions to be tied to costs. On this episode of "Thoughtful China," we take a deeper look at performance marketing and how to navigate China's complex, opaque media environment.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes