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Many companies in China have been accused of cutting corners to lower costs, leaving consumers wondering which products and brands they can trust. This week on "Thoughtful China," our experts discuss the issues that can tarnish a brand's image in this market and tell you what to do if trouble hits.
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Promoting Brand Trust

Many companies in China have been accused of cutting corners to lower costs, leaving consumers wondering which products and brands they can trust. This week on "Thoughtful China," our experts discuss the issues that can tarnish a brand's image in this market and tell you what to do if trouble hits.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes