AmCham

 

Collecting and evaluating market research is a critical step for every marketer in China, but the fast rate of change there also makes it a tremendous challenge. In this week's episode of "Thoughtful China," Kitty Bu speaks with experts at leading research companies to find out how they get information that's accurate and up to date. They discuss topics like the role technology is playing to improve market research methodologies, the best indicators to measure consumer trends, and mistakes advertisers make in how they evaluate research.
Loading the player...

Market Research Trends in China

Collecting and evaluating market research is a critical step for every marketer in China, but the fast rate of change there also makes it a tremendous challenge. In this week's episode of "Thoughtful China," Kitty Bu speaks with experts at leading research companies to find out how they get information that's accurate and up to date. They discuss topics like the role technology is playing to improve market research methodologies, the best indicators to measure consumer trends, and mistakes advertisers make in how they evaluate research.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes