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China's state-run sports industry has been less friendly to marketers compared to the West's brand-savvy teams, leagues and players, but that's changing as athletes like Li Na forge their own path and the sports followed and played by Chinese expands. This week on "Thoughtful China," find out where China's sports industry offers opportunities to grow your brands.
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Marketing Through Sports

China's state-run sports industry has been less friendly to marketers compared to the West's brand-savvy teams, leagues and players, but that's changing as athletes like Li Na forge their own path and the sports followed and played by Chinese expands. This week on "Thoughtful China," find out where China's sports industry offers opportunities to grow your brands.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes