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Marketers in China face a challenging media environment, greater demand for accountability and a slowing economic growth rate, all of which create headaches when it comes to media planning. This week on "Thoughtful China," guest host Clement Tsang interviews Frederic Jouve, Managing Director for Asia-Pacific at Acxiom, to find out what marketers can do to solve these issues.
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Managing Data in China

Marketers in China face a challenging media environment, greater demand for accountability and a slowing economic growth rate, all of which create headaches when it comes to media planning. This week on "Thoughtful China," guest host Clement Tsang interviews Frederic Jouve, Managing Director for Asia-Pacific at Acxiom, to find out what marketers can do to solve these issues.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes