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This week on "Thoughtful China," agency veteran David Wolf explains why the 4A ad agency model does not work well in China, where companies are experiencing very high growth and the market evolves quickly, requiring companies to make sudden changes to adapt and grow. Find out why he believes big agencies don't have a strong future in China on this episode.
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Is There a Future for Big Agencies?

This week on "Thoughtful China," agency veteran David Wolf explains why the 4A ad agency model does not work well in China, where companies are experiencing very high growth and the market evolves quickly, requiring companies to make sudden changes to adapt and grow. Find out why he believes big agencies don't have a strong future in China on this episode.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes