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Market researcher Laurence Lim-Dally analyzes four films created by three brands — Pepsi, Johnnie Walker and the Chinese jewelry brand Qeelin — to explain how each one connects with Chinese consumers while remaining true to each brand's identity and message.
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How to Create Powerful Online Videos

Market researcher Laurence Lim-Dally analyzes four films created by three brands — Pepsi, Johnnie Walker and the Chinese jewelry brand Qeelin — to explain how each one connects with Chinese consumers while remaining true to each brand's identity and message.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes