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China's consumers have experienced tremendous economic and cultural transformations that shape how they define themselves, their impact on society at large, and how they consume brands. This week on "Thoughtful China," Trevor Lai interviews Sandy Thompson, Young & Rubicam's Global Planning Director about five common mistakes advertisers make about Chinese consumers.
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Five Things Marketers Get Wrong About China

China's consumers have experienced tremendous economic and cultural transformations that shape how they define themselves, their impact on society at large, and how they consume brands. This week on "Thoughtful China," Trevor Lai interviews Sandy Thompson, Young & Rubicam's Global Planning Director about five common mistakes advertisers make about Chinese consumers.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes