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As ad budgets increasingly shift towards online media, marketers want more accountability — but is the ad community ready to handle a shift in ROI measurement that has a bigger focus on sales revenue and purchase orders? We'll find out this week on "Thoughtful China" from Wayne Arnold, Brent Cohen, Paul McNeill, Eugene Chew and Scott Silverman.
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Determining Digital ROI

As ad budgets increasingly shift towards online media, marketers want more accountability — but is the ad community ready to handle a shift in ROI measurement that has a bigger focus on sales revenue and purchase orders? We'll find out this week on "Thoughtful China" from Wayne Arnold, Brent Cohen, Paul McNeill, Eugene Chew and Scott Silverman.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes