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Advertisers typically divide China into five or six tiers, starting with sophisticated tier one markets -- Beijing, Shanghai, and Guangzhou and going down to rural villages. There are valid reasons for this but it's not the whole story. This week on "Thoughtful China," our guests help you understand some of the regional differences that also determine what Chinese buy and consume.
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China’s Regional Differences

Advertisers typically divide China into five or six tiers, starting with sophisticated tier one markets -- Beijing, Shanghai, and Guangzhou and going down to rural villages. There are valid reasons for this but it's not the whole story. This week on "Thoughtful China," our guests help you understand some of the regional differences that also determine what Chinese buy and consume.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes