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This week on "Thoughtful China," learn about Chinese companies' expansion into international markets from Joel Backaler, author of "China Goes West: Everything You Need to Know About Chinese Companies Going Global." Find out why and how Chinese companies invest in developed countries in Europe and the U.S. and hear from David Wolf about whether Chinese companies are ready to build global brands.
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China Goes West

This week on "Thoughtful China," learn about Chinese companies' expansion into international markets from Joel Backaler, author of "China Goes West: Everything You Need to Know About Chinese Companies Going Global." Find out why and how Chinese companies invest in developed countries in Europe and the U.S. and hear from David Wolf about whether Chinese companies are ready to build global brands.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes