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This week on "Thoughtful China," learn how to create online video content that engages Chinese customers, how to identify and leverage content creators who are emerging as key opinion leaders on online video platforms, what KPIs can evaluate content marketing programs and how the evolution of China's digital media industry compares with more developed markets.
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Building Your Brand Through UGC & Online Video

This week on "Thoughtful China," learn how to create online video content that engages Chinese customers, how to identify and leverage content creators who are emerging as key opinion leaders on online video platforms, what KPIs can evaluate content marketing programs and how the evolution of China's digital media industry compares with more developed markets.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes