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Starting an e-commerce business in China requires a lot more than translating a western website into Chinese or launching an e-store on TMall. This week on "Thoughtful China," find out how your company should build its e-commerce strategy for China in our interview with ex-Alibaba executive Julia Zhu, founder and managing director of Observer Solutions.
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Building an E-commerce Strategy in China

Starting an e-commerce business in China requires a lot more than translating a western website into Chinese or launching an e-store on TMall. This week on "Thoughtful China," find out how your company should build its e-commerce strategy for China in our interview with ex-Alibaba executive Julia Zhu, founder and managing director of Observer Solutions.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes