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China is one of the largest and most active markets for online and mobile gaming, with revenue expected to grow 93% to $2.9 billion in 2014 and reach $7.7 billion by 2018. But little of that revenue is coming from brand owners. Advertisers have been slow to find ways to connect with gamers and there are few examples of good integrations to date. Find out why this week on “Thoughtful China” from Clement Tsang, Patrick Wheeler, Graham Fink, Kevin Gentle and Liam Winston, who will share insights about how advertisers should be looking at online games to engage with China’s massive community of gamers and what’s holding the industry back.
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Why Advertisers Don’t Get Gaming

China is one of the largest and most active markets for online and mobile gaming, with revenue expected to grow 93% to $2.9 billion in 2014 and reach $7.7 billion by 2018. But little of that revenue is coming from brand owners. Advertisers have been slow to find ways to connect with gamers and there are few examples of good integrations to date. Find out why this week on “Thoughtful China” from Clement Tsang, Patrick Wheeler, Graham Fink, Kevin Gentle and Liam Winston, who will share insights about how advertisers should be looking at online games to engage with China’s massive community of gamers and what’s holding the industry back.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes