AmCham

 

Consumer marketers increasingly communicate with customers through direct marketing. With the rise of smart phones, tablets and social media, it's not only possible to engage consumers on a one-to-one basis now, it's imperative that they try to reach niche consumer groups with targeted messages something B2B companies have excelled at for years. Find out how B2B companies use direct marketing in China, and what B2C companies could learn from them.
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What Consumer Marketing Can Learn from B2B

Consumer marketers increasingly communicate with customers through direct marketing. With the rise of smart phones, tablets and social media, it's not only possible to engage consumers on a one-to-one basis now, it's imperative that they try to reach niche consumer groups with targeted messages something B2B companies have excelled at for years. Find out how B2B companies use direct marketing in China, and what B2C companies could learn from them.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes