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“Transparency” is no longer just a communications buzzword in this era of full disclosure. This week on “Thoughtful China” as YouGov’s Min Yoo, Country Manager, China, interviews Geoff Beattie, the global head of corporate affairs at Cohn & Wolfe, about how Chinese evaluate transparency and authenticity compared to western consumers and how to build trust with local consumers.
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Transparent Brands, Demanding Consumers

“Transparency” is no longer just a communications buzzword in this era of full disclosure. This week on “Thoughtful China” as YouGov’s Min Yoo, Country Manager, China, interviews Geoff Beattie, the global head of corporate affairs at Cohn & Wolfe, about how Chinese evaluate transparency and authenticity compared to western consumers and how to build trust with local consumers.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes