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China has grown into the world’s manufacturing hub thanks to the successful efforts of original equipment manufacturers, or OEMs, but those firms increasingly want to shift their business to become original brand manufacturers, or OBMs, with emphasis on R&D innovations, design, brand marketing and communication activities. This week on “Thoughtful China,” our experts look at the challenges they face in this transition and identify the risks and rewards on both sides.
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Transitioning From OEM to OBM

China has grown into the world’s manufacturing hub thanks to the successful efforts of original equipment manufacturers, or OEMs, but those firms increasingly want to shift their business to become original brand manufacturers, or OBMs, with emphasis on R&D innovations, design, brand marketing and communication activities. This week on “Thoughtful China,” our experts look at the challenges they face in this transition and identify the risks and rewards on both sides.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes