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In the second episode in an ongoing series sponsored by Weibo, we look at the power of a fan economy in China, and how brands can intentionally develop, invest in and nurture a fan community that drives purchases through lifestyle affinity. By becoming “friends” with customers, marketers can convince them to willingly participate in brand activities.
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The Power of a Fan Economy

In the second episode in an ongoing series sponsored by Weibo, we look at the power of a fan economy in China, and how brands can intentionally develop, invest in and nurture a fan community that drives purchases through lifestyle affinity. By becoming “friends” with customers, marketers can convince them to willingly participate in brand activities.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes