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This week on “Thoughtful China,” Min Yoo, China Country Manager for YouGov, quantifies the impact of the Korean pop culture craze happening today in China, sharing data about this phenomenon as well as advice about how brands can leverage Korean culture and celebrities in marketing for Chinese consumers.
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The Impact of K-pop in China

This week on “Thoughtful China,” Min Yoo, China Country Manager for YouGov, quantifies the impact of the Korean pop culture craze happening today in China, sharing data about this phenomenon as well as advice about how brands can leverage Korean culture and celebrities in marketing for Chinese consumers.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes