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China’s senior citizens are largely ignored by mainstream marketing and communications efforts, a major mistake say experts Tom Doctoroff, Matthieu David, Kevin Gentle, Kitty Lun and Kunal Sinha this week on “Thoughtful China.” Not only do they represent real spending power in their own right, they can wield enormous influence on big-ticket purchases by their children and grandchildren on things like property, cars, travel and education.
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Reaching China’s Silver Generation

China’s senior citizens are largely ignored by mainstream marketing and communications efforts, a major mistake say experts Tom Doctoroff, Matthieu David, Kevin Gentle, Kitty Lun and Kunal Sinha this week on “Thoughtful China.” Not only do they represent real spending power in their own right, they can wield enormous influence on big-ticket purchases by their children and grandchildren on things like property, cars, travel and education.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes