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Find out why PepsiCo’s agency partners in China shouldn’t get too comfortable this week on “Thoughtful China.” Richard Lee, CMO for PepsiCo and Tingyi Asahi Beverages in China, says influential content and distribution “now come from anywhere,” including digital media platforms and even consumers, so ad agencies must adopt a brand curation role instead of creative execution.
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Pleasing Chinese Taste Buds

Find out why PepsiCo’s agency partners in China shouldn’t get too comfortable this week on “Thoughtful China.” Richard Lee, CMO for PepsiCo and Tingyi Asahi Beverages in China, says influential content and distribution “now come from anywhere,” including digital media platforms and even consumers, so ad agencies must adopt a brand curation role instead of creative execution.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes