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China is now the world’s fifth-largest consumer of wine and fifth-largest producer, but wine lovers in China often have different tastes and motivations compared to western consumers. Hear about Chinese wine trends and how to reach Chinese wine lovers in this week’s episode of “Thoughtful China” from Vince Kobler, CEO of Vince Wines.
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Marketing Wine in China

China is now the world’s fifth-largest consumer of wine and fifth-largest producer, but wine lovers in China often have different tastes and motivations compared to western consumers. Hear about Chinese wine trends and how to reach Chinese wine lovers in this week’s episode of “Thoughtful China” from Vince Kobler, CEO of Vince Wines.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes