AmCham

 

Chinese millennials, those born between 1982 and 2003, represent a crossroads between traditional Confucian values and a new passion for information and experience fueled by the internet. This week on “Thoughtful China,” Coca-Cola’s Stephen Drummond, MEC’s Karen Ho, ZenithOptimedia’s Shann Biglione, Labbrand’s Angela Xu and Young & Rubicam’s Shirley Zhou share insights to help you understand this generation of diverse, educated and influential shoppers.
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Marketing to Millennials

Chinese millennials, those born between 1982 and 2003, represent a crossroads between traditional Confucian values and a new passion for information and experience fueled by the internet. This week on “Thoughtful China,” Coca-Cola’s Stephen Drummond, MEC’s Karen Ho, ZenithOptimedia’s Shann Biglione, Labbrand’s Angela Xu and Young & Rubicam’s Shirley Zhou share insights to help you understand this generation of diverse, educated and influential shoppers.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes