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China has 320 million working mothers and they are a driving force of domestic consumption. This week on “Thoughtful China,” our experts Kitty Lun, Vijayanand Sinha, Linda Kovarik, Sherry Poon, Li Yuhong and Jacob Johansen help you understand the best strategies to market to Chinese mothers and explain why the “tiger mom” stereotype in the West no longer holds true within China today.
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Marketing to Chinese Mothers

China has 320 million working mothers and they are a driving force of domestic consumption. This week on “Thoughtful China,” our experts Kitty Lun, Vijayanand Sinha, Linda Kovarik, Sherry Poon, Li Yuhong and Jacob Johansen help you understand the best strategies to market to Chinese mothers and explain why the “tiger mom” stereotype in the West no longer holds true within China today.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes