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In the third episode of an ongoing series sponsored by Weibo, our experts share insights about how marketers and their agencies can leverage the power of social media in China to build brands that are truly loved and supported by fans. They also share examples of brands working with celebrities and other key opinion leaders to successfully create and share digital content through owned, paid and earned media.
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How to Build a Social Brand

In the third episode of an ongoing series sponsored by Weibo, our experts share insights about how marketers and their agencies can leverage the power of social media in China to build brands that are truly loved and supported by fans. They also share examples of brands working with celebrities and other key opinion leaders to successfully create and share digital content through owned, paid and earned media.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes