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Small and medium size enterprises are coming to China in search of enormous opportunities in this fast-moving market, but new arrivals face the risk of failure for failing to do proper homework, abide by local laws, and understand the local market and its customers. This week on "Thoughtful China," a special episode produced with The American Chamber of Commerce's Small & Medium Size Enterprise Center in Shanghai, experts share insights about how SMEs can enter the Chinese market successfully.
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How SME's Can Build Brands in China

Small and medium size enterprises are coming to China in search of enormous opportunities in this fast-moving market, but new arrivals face the risk of failure for failing to do proper homework, abide by local laws, and understand the local market and its customers. This week on "Thoughtful China," a special episode produced with The American Chamber of Commerce's Small & Medium Size Enterprise Center in Shanghai, experts share insights about how SMEs can enter the Chinese market successfully.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes