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Smart advertisers in China realize social media should be a key part of the marketing campaigns, but many still make rookie mistakes. This week on “Thoughtful China,” Simon Young at syENGAGE shares five key mistakes he’s seen in China, such as omitting a call to action or not offering motivation to act, and creating social media campaigns in a vacuum that fails to involve their other marketing activities.
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Five Mistakes Brands Make in Social Media

Smart advertisers in China realize social media should be a key part of the marketing campaigns, but many still make rookie mistakes. This week on “Thoughtful China,” Simon Young at syENGAGE shares five key mistakes he’s seen in China, such as omitting a call to action or not offering motivation to act, and creating social media campaigns in a vacuum that fails to involve their other marketing activities.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes