AmCham

 

As e-commerce sales grow in China, many retail stores and malls are seeing a decline in foot traffic. This week on “Thoughtful China,” hear from China Rendez-Vous’ Delphine Lignieres, The Brand Union’s Tab Lai, Shui On’s Bryan Chan and Jack Morton’s Adam Charles about the best ways to reach Chinese consumers to promote venues and events and how increased competition is changing trends in destination marketing in China.
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Destination Marketing

As e-commerce sales grow in China, many retail stores and malls are seeing a decline in foot traffic. This week on “Thoughtful China,” hear from China Rendez-Vous’ Delphine Lignieres, The Brand Union’s Tab Lai, Shui On’s Bryan Chan and Jack Morton’s Adam Charles about the best ways to reach Chinese consumers to promote venues and events and how increased competition is changing trends in destination marketing in China.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes