AmCham

 

Korean culture and entertainment have become a driving force in China. This week on “Thoughtful China,” find out what’s behind the Korean pop culture craze in China and look at some examples of how brands are using Korean culture and celebrities in Chinese brand campaigns.
Loading the player...

Decoding Korea's Influence in China

Korean culture and entertainment have become a driving force in China. This week on “Thoughtful China,” find out what’s behind the Korean pop culture craze in China and look at some examples of how brands are using Korean culture and celebrities in Chinese brand campaigns.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes