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Alibaba’s dominance in China’s e-commerce market may not extend to cross-border commerce, based on the early performance of Tmall Global, which isn’t living up to its promise as a “fast track into China” for foreign brands. Hear about the challenges facing brands using Tmall Global this week on “Thoughtful China” from Julia Zhu, a former VP at Alibaba Group and now founder of Observer Solutions, a China-focused e-commerce consulting and research firm.
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Cross-border Commerce: Winning Strategies for China

Alibaba’s dominance in China’s e-commerce market may not extend to cross-border commerce, based on the early performance of Tmall Global, which isn’t living up to its promise as a “fast track into China” for foreign brands. Hear about the challenges facing brands using Tmall Global this week on “Thoughtful China” from Julia Zhu, a former VP at Alibaba Group and now founder of Observer Solutions, a China-focused e-commerce consulting and research firm.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes