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As advertising in China proves increasingly ineffective and cost prohibitive, advertisers are shifting their focus to content marketing, a strategy that requires brands to start thinking more like publishers, or even entertainers. This week on “Thoughtful China,” hear from Lincoln Bjorkman, Wunderman’s global chief creative officer, about how to produce content can be targeted, engaging and effective at achieving its objectives.
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Creating Effective Content Marketing

As advertising in China proves increasingly ineffective and cost prohibitive, advertisers are shifting their focus to content marketing, a strategy that requires brands to start thinking more like publishers, or even entertainers. This week on “Thoughtful China,” hear from Lincoln Bjorkman, Wunderman’s global chief creative officer, about how to produce content can be targeted, engaging and effective at achieving its objectives.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes