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This week on “Thoughtful China,” Trevor Lai interviews American jewelry designer Loree Rodkin, and Ricardo Ferrer, CEO of Asian Horizon China, who is helping Ms. Rodkin and other niche luxury brands enter the Chinese market, largely through e-commerce. Hear from this famous designer about her goals in China and how she and Mr. Ferrer are overcoming the trust issue that luxury shoppers have when shopping online in China for high-value products like fine jewelry.
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Building Trust with Luxury Consumers

This week on “Thoughtful China,” Trevor Lai interviews American jewelry designer Loree Rodkin, and Ricardo Ferrer, CEO of Asian Horizon China, who is helping Ms. Rodkin and other niche luxury brands enter the Chinese market, largely through e-commerce. Hear from this famous designer about her goals in China and how she and Mr. Ferrer are overcoming the trust issue that luxury shoppers have when shopping online in China for high-value products like fine jewelry.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes