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This week on “Thoughtful China,” hear from Liverpool football legend Robbie Fowler, Matthew Baxter, Chief Media Officer for the Liverpool Football Club and Andrew Collins, CEO of Mailman Group about how Liverpool FC is using social media channels in China and how brands can reach their consumers through sports.
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Building Sports Brands in China

This week on “Thoughtful China,” hear from Liverpool football legend Robbie Fowler, Matthew Baxter, Chief Media Officer for the Liverpool Football Club and Andrew Collins, CEO of Mailman Group about how Liverpool FC is using social media channels in China and how brands can reach their consumers through sports.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes