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This week on “Thoughtful China,” host Clement Tsang interviews Viveca Chan, Chairman & CEO of WE Marketing Group, about how to make e-commerce social, why retailers and brand owners need an active relationship with their customers and why brands need more than a branded storefront on Alibaba’s Tmall to succeed in China’s e-commerce market.
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Beyond Online Sales: Making E-commerce Social

This week on “Thoughtful China,” host Clement Tsang interviews Viveca Chan, Chairman & CEO of WE Marketing Group, about how to make e-commerce social, why retailers and brand owners need an active relationship with their customers and why brands need more than a branded storefront on Alibaba’s Tmall to succeed in China’s e-commerce market.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes