AmCham

 

China is now the world’s largest car market, from nearly 6 million units in 2005 to a predicted 26 million in 2016, but it’s a challenging industry for brand owners facing over-saturation in some categories and a fight for growth in the lower tiers. This week on “Thoughtful China,” Wunderman’s Bryce Whitwam identifies six trends changing China’s car market.
Loading the player...

Six Trends Changing China’s Car Market in 2015

China is now the world’s largest car market, from nearly 6 million units in 2005 to a predicted 26 million in 2016, but it’s a challenging industry for brand owners facing over-saturation in some categories and a fight for growth in the lower tiers. This week on “Thoughtful China,” Wunderman’s Bryce Whitwam identifies six trends changing China’s car market.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes