AmCham

 

Marketers do more than promote products, they build a brand history and traditions that can last for generations, developing enormous loyalty and passion from customers. This is especially true for luxury brands. In this week’s episode, find out how to build your brand through storytelling from luxury marketing experts Javier Calvar, Marc Arnold, Vladimir Djurovic and Louis Houdart.
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How to Build Your Brand Through Storytelling

Marketers do more than promote products, they build a brand history and traditions that can last for generations, developing enormous loyalty and passion from customers. This is especially true for luxury brands. In this week’s episode, find out how to build your brand through storytelling from luxury marketing experts Javier Calvar, Marc Arnold, Vladimir Djurovic and Louis Houdart.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes