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This week on “Thoughtful China,” host Trevor Lai interviews Richard Lee, CMO for PepsiCo China as well as its JV partner, Tingyi Asahi Beverages, about entertainment marketing in China. They discuss Pepsi’s partnerships with the NBA and other deals that amplify cross-channel marketing strategies both in traditional and digital media, as well as his criteria for choosing new partners and the challenges in working with celebrities in China.
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Entertainment Marketing in China

This week on “Thoughtful China,” host Trevor Lai interviews Richard Lee, CMO for PepsiCo China as well as its JV partner, Tingyi Asahi Beverages, about entertainment marketing in China. They discuss Pepsi’s partnerships with the NBA and other deals that amplify cross-channel marketing strategies both in traditional and digital media, as well as his criteria for choosing new partners and the challenges in working with celebrities in China.

 

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Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes