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China’s ad market has become one of the largest in the world but it’s far from the best in terms of creativity. This week on “Thoughtful China,” Dean Sciole talks about China’s performance this year at the One Show in New York in May and the Cannes Lions International Festival of Creativity in June, and shares case studies from the top-winning campaigns.
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China's Performance at the One Show & Cannes

China’s ad market has become one of the largest in the world but it’s far from the best in terms of creativity. This week on “Thoughtful China,” Dean Sciole talks about China’s performance this year at the One Show in New York in May and the Cannes Lions International Festival of Creativity in June, and shares case studies from the top-winning campaigns.

 

Advertising VietnamThoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.

By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

2011 Episodes