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Thoughtful China

Thoughtful China
Thoughtful China was a weekly talk show about creative, media & business affairs in China. The program was produced from 2011 to 2016 and conducted interviews with China's leaders in advertising, brands, digital, marketing and media. More than 180 videos are included in the Thoughtful China series.
By watching the Thoughtful China videos you can learn about trends and issues shaping the world's fastest-growing economy and learn from the country's top advertising, marketing and business executives.

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Thoughtful China

Porter Erisman, a former Alibaba VP and filmmaker of "A Crocodile in the Yangtze" answers questions about Alibaba's "David and…
Marketers are quickly learning how to play ball with extreme sports fans, and the advertising goes far beyond the gear.…
Didier Depond, president of the Salon-Delamotte Champagne house, talks about trends in China's wine industry. Find out how the top…
Marketers are under constant pressure to improve the ways they source, manage and align resources, including their advertising budget, which…
China, now the world's largest car market, is a crucial part of the growth plans for every major global automaker,…
Finding a good media director has become increasingly difficult. Should companies hire a media technician and educate them about branding--or…
The disaster that struck Japan last March triggered the worst nuclear accident since Chernobyl. While Japanese start the recovery process…
Throughout the first half of 2013, we asked guests in our studio to share the best advice they've been given.…
This week on “Thoughtful China,” host Clement Tsang interviews Viveca Chan, Chairman & CEO of WE Marketing Group, about how…
In the first episode in an ongoing series sponsored by Weibo, Ken Hong, Viveca Chan, Michael Lin, JK Shen, and…
Is there a "glass ceiling" in China? Find out how China compares to the West in women's ability to climb…
In the sixth episode in an ongoing series sponsored by Weibo, find out how to build a fans-centric organization in…
Marketers are eager to complement traditional advertising with online engagement, but finding a partner is a challenge. Many global ad…
Every western agency operating in China faces enormous challenges, like learning to work with local clients, finding and retaining top…
"Our whole industry is about the change," said David Liu, Engine Group's Chairman & CEO, Asia, this week on "Thoughtful…
Starting an e-commerce business in China requires a lot more than translating a western website into Chinese or launching an…
Online shopping in China is flourishing, with revenue likely to overtake the US by 2015. Tens of millions of Chinese…
This week on "Thoughtful China," we're sharing a few highlights from the conference Thoughtful China organized with Advertising Age recently…
The global financial crisis and the rise of digital media have forced advertisers to reevaluate the way they build brands…
The global financial crisis and the rise of digital media have forced advertisers to reevaluate the way they build brands…
This is the extended version of Thoughtful China host Trevor Lai's interview with John Gerzema, Young & Rubicam's global chief…
Baidu's latest earnings report shot past investor expectations. Third-quarter profit rose 80% with better-than-expected ad revenue forecast for the fourth…
China is a critical market for global advertisers but its importance is not being reflected in the work being produced…
Chinese companies are eager to expand into western markets but they face many hurdles, including low experience selling to western…
In this week's episode of "Thoughtful China," host Trevor Lai interviews Kinsen Siu, managing director of Lafayette 148 New York,…
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