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From Outbound to Inbound: Evolving with Japan's Globalization Strategy
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From Outbound to Inbound: Evolving with Japan's Globalization Strategy

Many Japanese companies have evolved their globalization strategies to a more inbound model in recent years. How can businesses from other regions adapt and seize this trend as a new opportunity? Dr. David Williams, founder of Global Digital Mojo and lecturer of Digital Marketing Psychology at GLOBIS University, shares the journey of his company as they adapted to changing trends in Japanese businesses.

 

AMChamGLOBIS Insights is the digital media platform of the Globis University Graduate School of Management, a graduate business school founded in Tokyo, Japan in 1992 by Japanese entrepreneur, Yoshito Hori. In 25 years, GLOBIS has grown to become Japan’s largest business school, training more than 100,000 business professionals – with five campuses in Japan and overseas offices in Singapore, Shanghai, and Bangkok. The GLOBIS Insights platform serves business leaders throughout Asia, providing, article, videos, and events related to management knowledge and a globalizing Japan.

 

For more information:  www.e.globis.jp